Privacy Policy

Last updated: May 8, 2026

1. Introduction

RankQuest ("we", "us", "our") provides a system that analyzes websites and generates automated decisions about what actions may improve search engine performance.

This Privacy Policy explains what data we collect, how we process it, and your rights.

RankQuest acts as the data controller for your personal data.

By using RankQuest, you agree to this policy.

2. Data We Collect

We collect the following categories of data:

2.1 Account Data

When you create an account, we collect:

  • •Email address
  • •Name (optional)
  • •Authentication data (password or third-party login)

2.2 Project Data

When you create a project, we collect:

  • •Domain name (e.g. example.com)
  • •Project name

2.3 Observation Data (Core System Data)

RankQuest collects and stores observations about your website and its presence in search engines.

This may include:

  • •Website crawl data (HTML, links, page structure)
  • •Metadata (titles, headings, canonical tags)
  • •Internal linking structure
  • •Performance data (e.g. PageSpeed metrics)
  • •Search performance data (via Google Search Console, if connected)
  • •Search engine results data (via third-party providers)

These observations are:

  • •Automatically collected
  • •Stored as immutable records
  • •Not edited or overwritten once created

Observation data is generally related to websites and does not typically include personal data, unless such data is publicly available on your website.

2.4 Google Search Console Data

If you choose to connect Google Search Console, RankQuest requests read-only access to your Search Console data using the https://www.googleapis.com/auth/webmasters.readonly scope.

This may allow RankQuest to access:

  • •Verified Search Console properties available to your Google account
  • •Search performance metrics such as queries, pages, clicks, impressions, click-through rate, and average position
  • •Site or property metadata needed to identify and validate the connected property

RankQuest uses this data only to provide user-facing SEO analysis, observations, signals, decisions, and recommendations inside the RankQuest service.

RankQuest does not use Google Search Console data to serve ads, sell user data, determine creditworthiness, or train generalized AI or machine learning models.

3. How We Process Data

RankQuest processes data through an automated system:

Observations → Signals → Decisions

  • •Observations are raw collected data
  • •Signals interpret that data
  • •Decisions are system-generated outputs

All decisions are:

  • •Automatically generated
  • •Deterministic based on system rules
  • •Not manually reviewed by default

RankQuest does not provide human advice or consulting.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your data under the following legal bases:

  • •Contractual necessity — to provide the RankQuest service
  • •Legitimate interests — to improve and secure the system
  • •Legal obligations — where required by law

5. Data Storage and Retention

We retain data as long as your account is active.

Due to the nature of the system:

  • •Observations are stored as append-only records
  • •Decisions are stored for system integrity and auditability
  • •Logs may be retained for security and debugging

If you delete your account, we will delete personal data where possible, except where retention is required for legal or system integrity reasons.

6. Third-Party Services

We use third-party services to operate RankQuest, including:

  • •Google Search Console (if connected by you)
  • •DataForSEO (SERP data)
  • •Hosting providers (cloud infrastructure)
  • •Database providers
  • •Analytics providers (see below)

Google Search Console

Google Search Console is optional and is only connected if you explicitly authorize it.

When connected, RankQuest uses Google Search Console data to analyze your website's search performance and generate RankQuest observations, signals, decisions, and recommendations.

RankQuest's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Payments

Payments are processed by Creem, our Merchant of Record.

Creem is responsible for:

  • •Payment processing
  • •Billing and invoicing
  • •Handling applicable taxes

When you make a purchase, your payment information is processed by Creem according to their privacy policy.

Website Analytics

We use privacy-focused analytics (Swetrix) to understand how visitors use our website.

  • •No cookies are used
  • •No cross-site tracking
  • •No personally identifiable information is collected

Learn more: https://swetrix.com

7. Data Sharing

We do not sell your personal data.

We only share data with:

  • •Service providers required to operate the system
  • •Creem (for billing and payment processing)
  • •Legal authorities when required by law

Google Search Console data is not sold or shared with advertising platforms, data brokers, or information resellers.

We may share Google-derived data only with service providers necessary to operate RankQuest, and only for the purpose of providing or improving user-facing RankQuest features, securing the service, complying with law, or as otherwise permitted by the Google API Services User Data Policy.

8. International Data Transfers

Your data may be processed in countries outside your jurisdiction, including countries that may not provide the same level of data protection.

We take reasonable steps to ensure appropriate safeguards are in place.

9. Your Rights (GDPR)

If you are located in the EU, you have the right to:

  • •Access your data
  • •Request correction
  • •Request deletion
  • •Request data portability
  • •Object to processing

Important:

Due to system design, certain system-generated records (such as observations and decisions) may not be editable.

To exercise your rights, contact us at: [email protected]

10. Disconnecting Google Search Console

You may disconnect Google Search Console from RankQuest at any time from your account or project settings, where available.

You may also revoke RankQuest's access from your Google Account permissions page.

After disconnection or revocation, RankQuest will no longer be able to fetch new Google Search Console data. Previously imported observations, decisions, logs, or audit records may be retained as described in this policy for system integrity, security, legal, or operational reasons.

11. Security

We implement reasonable technical and organizational measures to protect your data.

However, no system can guarantee absolute security.

12. Contact

If you have questions about this policy:

Email: [email protected]