SEO issues

SEO issues

Concrete SEO problems: what they are, when they matter, and how to fix and validate them.

Technical

Broken Internal Links: What They Are and How to Fix Them
A broken internal link sends people and crawlers to a page on your own site that no longer resolves. Learn when that matters, how to find the links, and how to fix them without redirecting every old URL.
Canonical Tag Issues: What They Mean and How to Fix Them
A canonical tag tells search engines which URL you prefer. It becomes a problem when that preference conflicts with the page you actually want indexed. Learn which mismatches to fix and which to leave alone.

Content

Search Intent Mismatch: What It Is and How to Fix It
A page can mention the right topic and still be the wrong kind of result. Learn how to tell a real search intent mismatch from a mixed results page, and when to reshape a URL or publish a separate one.

Crawling and indexing

XML Sitemap Problems: Missing and Invalid Sitemaps
A sitemap lists URLs you want crawlers to know about. Learn when a missing or unreadable sitemap matters, and how to fix the file without treating it as a ranking shortcut.